{"id":1910,"date":"2023-07-21T12:17:10","date_gmt":"2023-07-21T04:17:10","guid":{"rendered":"https:\/\/www.atelierauction.com\/globalupdates\/?p=1910"},"modified":"2023-07-21T12:17:10","modified_gmt":"2023-07-21T04:17:10","slug":"jackson-pollock-nfts-make-100k-in-sales-within-one-day","status":"publish","type":"post","link":"https:\/\/www.atelierauction.com\/globalupdates\/artist\/jackson-pollock-nfts-make-100k-in-sales-within-one-day\/","title":{"rendered":"Jackson Pollock NFTs Make $100K in Sales Within One Day"},"content":{"rendered":"

Today, the\u00a0Jackson Pollock<\/a>\u00a0Studio and\u00a0Iconic<\/a>, a digital art platform that partners with cultural institutions, launched \u201cBeyond the Edge: The Jackson Pollock Studio Collection.\u201d The collection features\u00a0NFTs\u00a0of four cropped sections from Pollock\u2019s studio floor, each in editions of 125. Pollock famously laid his canvases on the floor, so it ended up catching what the canvas didn\u2019t, becoming unintentional works of art.<\/p>\n

Helen Harrison, Director of the Pollock-Krasner Study Center, remembers vividly the moment in the 1980s when the floor of the studio was revealed. Pollock had decided to winterized his studio floor in 1953, sealing in hundreds of splashes and drips of paint that had been lavished there from 1946 to 1952. Once conservators realized that there might be important clue to Pollock\u2019s process waiting to be discovered, the masonite treatment was removed. Harrison, who at the time was a curator at Guild Hall and an arts columnist for the\u00a0New York Times<\/em>, covered the unveiling for the newspaper.<\/p>\n

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\u201cAs the tar paper was peeled back and the masonite squares were removed, more and more of this wonderful documentation came to light and pretty soon the whole floor was uncovered, revealing this amazing artifact,\u201d Harrison told\u00a0ARTnews<\/em>. \u201cIt was a kind of archaeological revelation.\u201d<\/p>\n

Since then, art historians have been able to track which daubs and lines of paint correlate to certain pivotal works, such as\u00a0Blue Poles<\/em>\u00a0(1952) and\u00a0Convergence<\/em>\u00a0(1952). The Jackson Pollock Studio, which is overseen by the Study-Center and which operates separately from the Pollock Foundation, has licensed the image of the floor in the past for fashion and decor collaborations. Profits from the sales support the preservation of the campus, which include Pollock and Lee Krasner\u2019s house and the studio. So when Iconic reached out with an idea to use the image of the floor in NFTs, the idea didn\u2019t seem too daunting at all.<\/p>\n

\u201cWe really looked at this as an opportunity to bring the studio floor to life, to digitize the floor so that it would be preserved forever,\u201d Chris Cumming, CEO of Iconic, told\u00a0ARTnews<\/em>.<\/p>\n

To make these NFTs, Cumming\u2019s team took hundreds of high-definition photos of the floor and then stitched them together using AI tools, resulting in an 800 gigabyte file that Cumming said broke several computer graphic cards.<\/p>\n

Each NFT, which come in editions of 125, are paired with a physical print and act as the key to access other collections Iconic have developed with the Studio. The Pollock Collection sets were first available to collectors who hold Iconic\u2019s Art Pass, which essentially is a membership with the marketplace that gives holders priority. Within hours each set was claimed, raising $100,000, according to Cummings. The rest of the NFTs will go on sale today, at $1,500, or 0.5 Ether for Art Pass Holders and $1,800 or, 0.8 Ether for those without.<\/p>\n

But the collaboration isn\u2019t just focused on digital preservation. 50% of proceeds from primary sales and 5% of secondary sales will go to the Study-Center with the express purpose of funding the ongoing stewardship of the studio.<\/p>\n

\u201cOne unique thing about the studio is that that Study Center has made the decision to allow visitors to walk over the studio floor, which is of course an awesome experience,\u201d said Cummings. \u201cBut that also ups the need for preservation to enable that experience.\u201d<\/p>\n

Proceeds from future collaborations with the studio, which includes an NFT collection by digital artists inspired by Pollock and an Ordinals version of the collection (NFTs but on Bitcoin<\/a>\u00a0instead of Ethereum), will also go towards up-keeping the grounds. And there\u2019s a lot to keep up.<\/p>\n

\u201cOur buildings\u00a0are<\/em>\u00a0our collection,\u201d said Harrison. \u201cFor a historic site, there\u2019s constant maintenance, particularly with something as delicate as the floor, and there\u2019s also a roof over it needs to be replaced from time to time. And termites\u2013\u2013you have to worry about them, too.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Source: https:\/\/www.artnews.com\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Today, the\u00a0Jackson Pollock\u00a0Studio and\u00a0Iconic, a digital art platform that partners with cultural institutions, launched \u201cBeyond the Edge: The Jackson Pollock Studio Collection.\u201d The collection features\u00a0NFTs\u00a0of four cropped sections from Pollock\u2019s studio floor, each in editions of 125. Pollock famously laid his canvases on the floor, so it ended up catching what the canvas didn\u2019t, becoming […]<\/p>\n","protected":false},"author":2,"featured_media":1911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,13,7,4,3],"tags":[],"class_list":{"0":"post-1910","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artist","8":"category-auction","9":"category-events","10":"category-gallery","11":"category-latest-news"},"yoast_head":"\nJackson Pollock NFTs Make $100K in Sales Within One Day - Investable Art Auctioneer<\/title>\n<meta name=\"description\" content=\"Today, the\u00a0Jackson Pollock\u00a0Studio and\u00a0Iconic, a digital art platform that partners with cultural institutions, launched \u201cBeyond the Edge: The Jackson Pollock Studio Collection.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atelierauction.com\/globalupdates\/artist\/jackson-pollock-nfts-make-100k-in-sales-within-one-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jackson Pollock NFTs Make $100K in Sales Within One Day - 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